It is just the latest conquest for Musk, who has revolutionized the car industry, sent his own rocket to space, built the world’s biggest fortune — and created fountains of moral outrage and celebrity gossip along the way.
Musk, 50, last year became the world’s richest person — taking the title from Amazon’s Jeff Bezos — following the meteoric rise of Tesla, his electric automaker founded in 2003.
His takeover of Twitter caps a rollercoaster of announcements and counter-announcements — which he characteristically punctuated by gleefully firing jabs at the company on its own platform.
And Musk’s new guise as a social media overlord will fuel controversy over his political views, business methods and outsized personality.
He is libertarian, anti-woke, impulsive and promotes himself as a champion of free speech. Some would call him right-wing, while his critics accuse him of being autocratic and bullying.
All this has come in a month in which Musk also made headlines with Tesla opening a “gigafactory” in Texas, after the company left California following a dispute over his efforts to defy a state shutdown of his plant to stop the spread of Covid-19.
And there’s more — his space transport firm SpaceX is currently breaking yet another boundary as a partner in a three-way venture that sent the first fully private mission to the International Space Station.
But Musk also makes news of a less flattering kind: Tesla has faced a series of lawsuits alleging discrimination and harassment against Black workers as well as sexual harassment.
In parallel with the whiplash-inducing stream of business news, Musk’s penchant for living by his own rules in the private sphere also keeps the world wide-eyed.
It recently emerged Musk has had a second child with his on-again off-again partner, the musician Grimes: a girl they named Exa Dark Siderael Musk — although the parents will mostly call her Y.
He is even expected to make an appearance — in person or not — at the ongoing celebrity defamation trial pitting Johnny Depp against his ex-wife Amber Heard, who formerly dated Musk.